Dr. Onyekachi Onubogu, has had over 25years in the Marketing, Sales and the Financial service space and has led the development and growth of many household brands in Africa. He began his career in Procter and Gamble, where he worked between 1995 and 2005, and in the ten-year period worked on various brands and various categories in Nigeria, Ghana and South Africa. In 2005, he returned to Nigeria with Diageo to manage the Malta Guinness and subsequently the Guinness brands He was with Diageo from 2005 to 2007 as a Marketing manager responsible for Diageo’s flagship brand in Africa Guinness. His work at Guinness he was involved in the multiple award-winning Greatness campaign and the ‘Udeme’ brand personification, which saw the brand grow significantly in Nigeria making the Nigerian market Diageo’s third largest market for the Guinness brand globally. He would later move back to South Africa to manage the paper care business for Kimberly Clark, South Africa, and then Nairobi, Kenya between 2008 and 2010 to lead the consumer goods investment arm of a Russian Private equity firm, Prosperity Capital Management based in Nairobi, Kenya. Dr. Onubogu returned to Nigeria in 2010 with Promasidor (the largest indigenous African Dairy and consumer brands FMCG business) as General manager marketing and rose to the position of Executive Director responsible for Sales, Marketing and Logistics for the organization and a member of the board. Between 2010 and 2017 for seven years, he led the launch and repositioning of Promasidor brands and also was instrumental in the Pre-planning and acquisition of Promasidor shares by Ajinomoto Japan in 2017. In September 2017, he was appointed group Executive Director in the TGI group in Nigeria and in a period of 2 years led the conceptualization, production and market launch of Terra seasoning cubes and Golden Terra Soya Oil. He also created the B2C arm of their business which managed product distribution in categories from Food (Big Bull Rice, Oils and Cubes) to Home Care products. He held that position until September 2019. In February 2020, he was appointed CEO of Frutta Juice and Services, one of the leading fruit drinks manufacturing outfits in Nigeria. He is also on the board of various companies in food manufacturing, Technology, Micro lending and the financial services space in Nigeria, the UK and South Africa, and runs a full-service business advisory and consultancy practice, Zuriel consulting. Dr. Onubogu is also currently a faculty member of the Rome business School in Nigeria, was an Executive Committee member of the Advertisers Association Of Nigeria (ADVAN) and is a Fellow and current council member of the National Institute of Marketing of Nigeria. Dr. Onubogu holds a B.sc in Physics from the University of Jos (1993), an MBA from the Gordon’s Institute of Business Sciences in the University of Pretoria, South Africa (2006), an Advanced Management Program certificate from the Wharton Business School of the University of Pennsylvania (2012) and a Doctorate degree from the SBS Swiss Business School in Zurich Switzerland (2019).